A tailored growth strategy for John A. Villanueva, MD — designed to bring more qualified patients to your Beverly Hills and Burbank locations through targeted advertising and local SEO dominance.
Your Google Ads account is running a single Smart campaign. Here is the last 30 days of real performance data pulled directly from Google Ads.
Your only active campaign is a Google Smart campaign. This means Google controls your keywords, bids, ad placements, and targeting. You have zero visibility into what search terms are triggering your ads, which means wasted spend on irrelevant clicks.
Healthcare industry click-through rate averages 3-5%. Your 1.05% means 99 out of 100 people who see your ad ignore it. With proper Search campaigns and targeted ad copy, this could easily triple.
You have 6 campaigns in the account but only 1 is active. No A/B testing, no geographic targeting, no service-specific campaigns. Every patient query goes through the same generic funnel.
Beverly Hills and Burbank are completely different markets. Beverly Hills patients search for "luxury pain management" while Burbank patients search for "pain doctor near me." One campaign cannot serve both effectively.
Pain management, PRP injections, spine treatment, joint pain — each service has different search intent. Patients searching "PRP injections Beverly Hills" are ready to book. A single generic campaign misses this high-intent traffic.
When someone visits your website but doesn't call, they're gone forever. No retargeting ads follow up to bring them back. 96% of first-time visitors don't convert — remarketing captures that lost traffic.
You rank #1 for "john villanueva" but you're invisible for "pain management Beverly Hills" (not ranking), "spine doctor Burbank" (not ranking), and "PRP injections near me" (not ranking). These are the searches new patients use.
Every month, thousands of patients in your area search for the exact services you offer. Here are real search volumes from SEMrush.
| Search Term | Monthly Searches | Your Position | Opportunity |
|---|---|---|---|
| pain management los angeles | 390 | Not Ranking | High |
| pain management specialist los angeles ca | 320 | Not Ranking | High |
| back pain treatment los angeles | 260 | Not Ranking | High |
| la pain management | 210 | Not Ranking | High |
| prp injections burbank | 70 | #10 | Medium |
| pain management burbank ca | 30 | #4 | Growing |
| lower back pain doctor burbank | 50 | #5 | Medium |
| joint pain doctor burbank | 50 | #5 | Medium |
| dr villanueva beverly hills | 50 | #5 | Branded |
Data from SEMrush, May 2026. Monthly search volumes for the US market.
Both packages replace your current Smart campaign with a professionally managed, multi-campaign strategy. Choose the speed you want to grow.
Replace the Smart campaign with a professional Google Ads setup. Targeted campaigns for each location and service, with real keyword control.
Everything in Growth plus Meta Ads, remarketing, SEO, and content — a complete patient acquisition engine across all channels.
Based on your current CPA and the competitive landscape in Beverly Hills and Burbank, here are conservative performance projections.
| Metric | Current | Growth Pkg | Scale Pkg |
|---|---|---|---|
| Monthly Ad Budget | $234 | $750 | $2,000 |
| Campaign Type | 1 Smart (no control) | 3-4 Search + PMax | 6+ Search + PMax + Meta |
| Expected CTR | 1.05% | 3-5% | 4-6% |
| Expected CPA | $26 | $18-25 | $15-22 |
| Monthly Patient Leads | 9 | 30-40 | 90-130 |
| Channels | Google only | Google Ads | Google + Meta + SEO |
| Remarketing | None | None | Google + Meta |
| SEO / Content | None | None | 2 posts/mo + local SEO |
Projections are conservative estimates based on LA pain management market data and your current conversion rate. Results compound over 3-6 months as campaigns optimize.
Here's exactly what happens after you sign on — week by week, with no guesswork.
Deep dive into your current Google Ads account, website, and competitive landscape. Map all target keywords by service and location. Set up proper conversion tracking for calls, forms, and directions.
Build location-specific Search campaigns (Beverly Hills + Burbank), service-specific ad groups, write all ad copy, set up negative keywords, configure bid strategy. Pause the old Smart campaign.
Campaigns go live. Daily monitoring for the first 2 weeks — aggressive negative keyword additions, bid adjustments, ad copy A/B testing. Your first performance report arrives at Week 4.
Analyze first month's data. Double down on winning keywords and ad copy. Add Performance Max campaign for Maps visibility. Begin Google Business Profile optimization.
With 60+ days of data, shift to automated bidding strategies. Expand keyword coverage. Launch remarketing (Scale package). First SEO content goes live. Results start compounding.
We don't do templates. Every strategy is built from real data specific to your practice, your market, and your patients.
If we're not delivering results, you leave. We earn your business every month. That's how confident we are.
You get a named strategist who knows your account inside and out — not a different rep every call. Direct Slack access for real-time communication.
We manage ads for medical practices, law firms, and professional services. We understand HIPAA-compliant messaging, patient acquisition funnels, and local competition in LA.
Our proprietary AI monitors your campaigns 24/7, catches wasted spend instantly, and surfaces optimization opportunities before they become missed revenue. You get enterprise-level intelligence at a fraction of the cost.
Schedule a 15-minute call to discuss which package fits your goals. No pressure, no obligation — just a conversation about growth.
Let's Talk